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Next G™ content clip wins award

11 February 2008

Posted by: nowwearetalking editor

Topic: Telstra , Consumer & Technology

Tags:    advertising  awards  consumer-and-technology  news  next-g-network  video

A digital content clip that demonstrates the power of Telstra's Next G™ network has won a silver award for Best Brand Advertising at the international 2008 Fourth Screen Awards - the only win by an Australian company at the Awards.

Announced in Las Vegas in conjunction with the Out-of-Home Digital Media Content Strategies conference, the award recognises innovation and growth in digital signage content production.

A complex 3D modelling technique that reinforced Telstra's brand with a clear, cutting-edge visual message was used to create the winning clip.

The content piece, designed for Telstra by Prime Digital Media, Australia's market leader in out-of-home digital signage, is currently being used on the 8m x 4m ‘brand wall’ of plasma screens in the T-life concept store in Sydney.

The entry was selected from an international mix of content clips from networks, advertising agencies and specialty production houses with work from Volvo, Gillette, Coca-Cola and Wal-Mart amongst other winners.

Watch the winning advertisement:

Video format: Flash video
Running time: 15 sec.

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© 2008 Telstra

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