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Mobile content boom



Topic: Telstra , Consumer & Technology

Tags:    advertising  bigpond  conference  justin-milne  news  report  speech  telstra


The number of Australians using mobile phones to view content is booming.

Speaking to an advertisers' conference in France today, BigPond's Justin Milne revealed massive growth in the number of customers using Telstra's Next G™ network to view the company's sports, movies, music and games content.

Mr Milne said that advertisers are targeting customers who use their mobile phones to view that content. Mobile phone advertising, he said, is much more efficient for advertisers because they can know a consumer's preferences, search history and geographic location.

Speech notes:

Presentation:

Comments

Jason Briskey
52 comments

16 June 2008
10:06am

Comment Permalink

Just think if you had the Iphone numbers would grow even more.


Alex Makin
1 comment

18 June 2008
1:08pm

Comment Permalink

So Telstra is evolving itself into something more than just a telecoms company... Hmmm… there is the distinct smell of hypocrisy here... It wasn't so long ago that Greg Winn was warning Apple to 'stick to its knitting' as the iPhone was released in the US market. In other words, 'Apple, you're a computer manufacturer. Keep out of the phone business and leave it to the professionals', or something to that effect... And here we are now, Telstra heralding that it is now a media company, not just a telecoms company. Well, thats okay, no problem there, but this is not something that happened overnight. Telstra has been positioning itself towards this new and lucrative position since 3G was introduced a couple of years ago, considerably before Mr Winn took a swipe at Apple. I have no problem with Telstra diversifying itself and I have no problem with Apple bringing what is apparently a very popular device to the phone industry. Good on both of them for looking to and solidifying their future, but I find it quite hypocritical that Mr Winn made such statements last year about Apple sticking to one’s knitting and now we have Telstra saying, with much fanfare, ‘Hey, look at us, we’re a media-comms company’… Double standards?


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