The number of Australians using mobile phones to view content is booming.
Speaking to an advertisers' conference in France today, BigPond's Justin Milne revealed massive growth in the number of customers using Telstra's Next G™ network to view the company's sports, movies, music and games content.
Mr Milne said that advertisers are targeting customers who use their mobile phones to view that content. Mobile phone advertising, he said, is much more efficient for advertisers because they can know a consumer's preferences, search history and geographic location.
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