There’s been a lot of public discussion in recent years about cyber safety, but just as kids connect with the internet, parents need to connect with their children to help ensure their safety and wellbeing, as our nowwearetalking correspondent found out today at Sydney’s T[life] store.

Telstra and BigPond today were joined by one of the world’s leading experts on e-learning and a leading advocate for child cyber safety, Dr Martyn Wild, who shared simple steps parents can take to make the internet a safe and enjoyable place for their family.

Dr Wild outlined new research showing that while cyber-bullying is a phenomenon which our children are increasingly aware of and experiencing, parents aren’t necessarily being informed about it. There also appears to be an increasing gap between what parents think their children are doing online and what they actually do.

But rather than switch off, parents are being urged to switch on as part of a shared responsibility to ensure we get all the benefits the internet has to offer.

Watch the video:

Justin Milne Group Managing Director of BigPond and Dr Martyn Wild talk about cyber safety.

Running time: 7min. 25sec.

Learn more:

For simple but crucial tips on how parents can engage their tech-savvy kids, visit: BigPond Cyber Safety (www.bigpond.com)