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Employers making out like bandits



Topic: Broadband , Telstra

Tags:    broadband  comms-day-summit-2008  communications-day  jeffrey-cole


Dr Jeffrey Cole

World internet expert, Dr Jeffrey Cole, says thanks to "always on" broadband, the internet has become people's constant companion, and has moved to centre stage in the house.

He says the lines between work and home have blurred.

"Employers are unhappy about how much personal web surfing and email is done at the office. They should stop complaining because they make out like bandits in the deal because for every hour you are spending doing personal things in the office, if you are a typical employee, you are doing a lot more business work at home, you are working on Saturday night, Sunday mornings, Christmas Eve, New Year's morning and all these other times as well."

At the CommsDay Summit, Dr Cole shared his insights why getting news on paper barely makes sense, internet filtering, the impact of the internet on the way people live, work and play, and the challenges posed by the online world - gleaned from eight years studying the impact of the Internet in 30 countries.

Watch the interview:

Running time: 3min. 10sec.

Listen to the speech:

Speech transcript:

Presentation pack:

Jeffrey Cole, Director, Center for the Digital Future (www.digitalcenter.org), USC Annenberg School for Communication

Jeffrey Cole has been at the forefront of media and communication technology policy issues in both the United States and internationally for the past 25 years.

Dr Cole founded and directs the World Internet Project, a long-term longitudinal look at the effects of computer and Internet technology on all aspects of society, which is conducted in 30 countries. Ex Vice President Al Gore once described Dr Cole as a "true visionary providing the public with information on how to understand the impact of media."