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The Telstra phile

a blog by Rod Bruem

Latest 'The Telstra phile' blog entry

Digital dinosaurs disappearing, without even a 'beep'

Rod Bruem

Had a Telstra headache recently? Rod Bruem explains the open-heart surgery going on at the Big T.

Another page turns in the history of Australian telecommunications this month as the digital age marches forward, leaving some familiar old technology behind. People around the country have been lamenting the loss of the STD beeps   the Telstra equivalent of the ABC dropping its Majestic Fanfare. (poparchives.com.au) Young people are no doubt wondering what the fuss is about, unaware that long-distance phone calls were once so expensive that you needed an audio reminder to keep the conversation brief.... More...

 

Previous 'The Telstra phile' entries

Optus needs a mirror to diagnose market failure

SingTel Optus this week went public with its plan to "fix" what it sees as the "competition failure" in the Australian telecommunications market. More...

The truth is out there

Over the past two days Crikey has published two extraordinary attacks on Telstra's outgoing CEO Sol Trujillo - beginning on Wednesday when Adam Schwab regurgitated some of the recent writings of The Australian's Michael Sainsbury. More...

Will the real Sol please stand up?

Reviewing the media's attempts to assess Sol Trujillo’s contribution at Telstra, I begin to wonder if the Sol they portray is the same guy we've come to know and admire inside Telstra. More...

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