http://www.nowwearetalking.com.au/blogs/the-scrum Mike Hickinbotham explores social media and web 2.0 innovations from an Australian corporate perspective, and profiles how other corporations are incorporating social media innovations. en-au ? Telstra Corporation Limited. All rights reserved. Wed, 24 Sep 2008 12:00:00 GMT Wed, 24 Sep 2008 12:00:00 GMT http://www.nowwearetalking.com.au/blogs/the-scrum/to-be-liked-or-not-to-be-liked-that-is-the-question Recently Telstra has been moving towards greater engagement in the Australian blogosphere with a call for thoughts to improve NWAT and providing BigPond customer care through Twitter. Mike Hickinbotham 39e11a9d-5fe4-44b3-8dad-2a9360bce5d9 Wed, 17 Dec 2008 14:30:00 GMT http://www.nowwearetalking.com.au/blogs/the-scrum/telstra-supports-online-child-safety This morning on the bus going into work, I read a story by Fran Foo in The Australian that reported how Telstra is not participating in the Government's internet filtering trial. Mike Hickinbotham ceefb0a9-225d-4e45-8877-185dba56e29a Tue, 09 Dec 2008 12:45:00 GMT http://www.nowwearetalking.com.au/blogs/the-scrum/wheres-the-corporate-value-in-social-media I recently attended a conference about social networking sites and it was interesting to hear the networks involved promoting their transformation from a ‘Social Networking Site’ to a ‘Social Media Network’. Some have monetised their operations by generating their own video content and selling sponsorships to corporations. Read more... Mike Hickinbotham d46dbe5d-e10f-4a2f-ad6e-65bf5647b69b Fri, 05 Dec 2008 16:15:00 GMT http://www.nowwearetalking.com.au/blogs/the-scrum/nowwearetalking-and-always-looking-to-improve Blogger Mike Hickinbotham discusses the feedback and recommendations he received from the Australian blogosphere for Telstra's approach to social networking. Mike Hickinbotham 17893bc6-7d27-406c-b8be-36e1d24592b5 Mon, 20 Oct 2008 16:00:00 GMT http://www.nowwearetalking.com.au/blogs/the-scrum/listen--evolve-insights-from-launching-bigpond-twitter While there was no formal announcement of BigPond's Twitter launch, an awareness of the service spread like wildfire with opinions varying across the spectrum. Blogger Mike Hickinbotham says one of the benefits of a corporation fusing social media into their business processes is that it encourages a culture of continuous improvement. Mike Hickinbotham de81cc84-9c3b-4f3d-871a-a9373adb9812 Tue, 30 Sep 2008 14:45:00 GMT http://www.nowwearetalking.com.au/blogs/the-scrum/is-nowwearetalking-hitting-the-mark In his debut blog, Mike Hickinbotham talks about Telstra's status as Australia’s largest organisation that blogs, and more importantly invites you to tell him what you think of Telstra's approach to incorporating online social media. Mike Hickinbotham f0895408-6b2c-4672-9db6-50a12e645e47 Wed, 24 Sep 2008 13:00:00 GMT