nowwearetalking is about telecommunications and you. It's where you can become involved, have your say, and Telstra listens - on issues affecting all Australians and the telecommunications industry. nowwearetalking is managed by Telstra. Find out more about this site.

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The scrum

a blog by Mike Hickinbotham

Latest 'The scrum' blog entry

nowwearetalking and always looking to improve

Mike Hickinbotham

Blogger Mike Hickinbotham discusses the feedback and recommendations he received from the Australian blogosphere for Telstra's approach to social networking.

Recently Brad Howarth (lagrangepoint.typepad.com) profiled Australia’s top marketing (activemagazine.smedia.com.au) and business blogs (www.smartcompany.com.au). In both stories nowwearetalking was recognised for its lead in Australian corporate blogging. Everyone on our team was happy to see colleagues publicly recognised for their hard work. Although there was a quiet recognition the positive publicity was also based on standing tallest among the few Australian corporations actively blogging. Almost... More...

 

Previous 'The scrum' entries

Listen & evolve: insights from launching BigPond Twitter

While there was no formal announcement of BigPond's Twitter launch, an awareness of the service spread like wildfire with opinions varying across the spectrum. Blogger Mike Hickinbotham says one of the benefits of a corporation fusing social media into their business processes is that it encourages a culture of continuous improvement. More...

Is nowwearetalking hitting the mark?

In his debut blog, Mike Hickinbotham talks about Telstra's status as Australia’s largest organisation that blogs, and more importantly invites you to tell him what you think of Telstra's approach to incorporating online social media. More...