by Dr Hugh Bradlow, 18 June 2009
“Engineers don’t lie”: In his blog “The hyperbole of the Internet”, Telstra's CTO Dr Hugh Bradlow respectfully explains why recent claims by a Skype executive about VoIP are a gross exaggeration.
I was recently at the Future in Review conference where Mark Anderson (the well respected head of Strategic News Service) made a comment that “engineers don’t lie” (in the context of the Global Financial Crisis). I guess that is why so few of us are in marketing at Internet companies. Let me hasten to add, that my colleagues in marketing at Telstra ensure that they validate their marketing claims by discussing them with the engineers first. I can’t speak for what happens at other companies.... More...