All the broadband you can eat (in your sleep)
With much hoo-ha Primus this week announced the “Big Kahuna” broadband plan offering 200 Gigabytes of data a month for just under $80.
Where do I sign?
But experience has taught me that if something sounds too be good to be true, it usually is, and this plan has one mighty catch … you can only use 80 per cent of the monthly data allowance between 3am and 9am!!?
That's right, 160GB to be used during some of the wee, wee small hours.
Some good marketing angles here though - the insomniac's special, all the broadband you can eat - in your sleep. Or perhaps they are trying to corner the kicked-out-the-pub-stumble-home-onto-the-internet market. I don't have any teenagers in the house, but I understand it is already hard enough to get them to bed. With this plan they would have to be positively nocturnal. Or maybe it's a ploy to get them up early and on the internet before school.
Wikipedia has several translations of the Hawaiian word Kahuna, including sorcerer and magician. Certainly the wizards in the product and PR areas have worked wonders conjuring up this special.
The only thing is they haven't been terribly forthcoming in their advertising and PR about the limitations, leaving the disclosure to a tiny footnote in the fine-print on the website.
I prefer the plain old English translation in this case for the Big Kahuna … the Big Con.
Personally I think it is misleading and deceptive not to be more up-front about such a restrictive condition of use, and this from one of the key players in the Terria / G9 group.
If you can't trust them to openly and honestly market a broadband plan, how can you trust them with pricing a national broadband network?
UPDATE
3 June 2008
Since I wrote this blog, I now notice that iPrimus have included a disclaimer in its press adverts which states:
“Data allowance includes uploads and downloads. 40 GB of monthly data allowance is available during peak period (9 am to 3 am) and 160 GB during off peak (3am to 9 am).”