by Dr Turlough Guerin, 29 May 2009
How do customers make an assessment of how sustainable a te is? They have to dig for corporate environment and sustainability disclosures to do this. Behind every device is a network and that's where it counts when it comes to the environment.
I was reflecting on how consumers think about sustainability and the environment when it comes to buying and using their mobile phones. Just because your phone doesn’t have “green”, “sustainable" or a “low-carbon” label on it doesn’t mean it isn’t green. When it comes to telco products and sustainability and environment, consumers still think of handset disposal. That’s not bad in itself, but I think consumers are getting smarter and more curious about... More...